Meta Ads · Google Ads · Lead generation
Performance Marketing
We plan, launch and optimise paid campaigns on Facebook, Instagram and Google. Every campaign starts with tracking in place, so you can see what each enquiry, booking or sale actually cost you.
What's included
- Meta (Facebook & Instagram) ad campaigns
- Google Search, Display and YouTube ads
- Lead-form and WhatsApp-click campaigns
- Conversion tracking with Pixel, GA4 and Tag Manager
- Landing pages built for the campaign
- A/B testing of creatives, audiences and offers
- Short campaigns for festivals, openings, sales and launches
- Weekly optimisation and a monthly report in plain numbers
How we work
The same five steps on every campaign.
- 01
Research
We study your business, competitors and customers, and agree on the one number that defines success.
- 02
Set up tracking
Pixel, GA4, call and WhatsApp tracking go in before any money is spent.
- 03
Create
Ad creatives, copy and a landing page built for the offer.
- 04
Launch & test
Campaigns go live with several audiences and creatives competing for budget.
- 05
Optimise & report
Weekly tuning towards lower cost per lead, and a monthly report in plain language.
FAQs
Performance Marketing: common questions
More questions? See the full FAQ, email greenemeraldgroup9@gmail.com.
How much should I spend on ads?
It depends on your city, your offer and how many leads you can handle. We recommend a test budget first, then scale the campaigns that bring leads at a cost you are happy with. Whatever the budget, we work to get the most out of it.
Is the ad budget included in your fee?
No. Ad spend is paid directly to Meta or Google from your own account, so you always own the account and the data. Our fee covers strategy, creatives, setup and management.
When will I see results?
Paid campaigns can start bringing enquiries in the first week. The first few weeks are for testing, and results usually keep improving over the first three to six months as we learn which audiences, creatives and offers work for you.
Do you run short campaigns, like for a festival or an opening?
Yes. Short campaigns start at 12 days and suit festivals, openings, sales, launches, events or a quick boost. They focus on paid ads for quick visibility around one event or offer, so their goals and results are different from long-term marketing.
Which is better for my business, Meta Ads or Google Ads?
Google Ads reach people already searching for what you offer; Meta Ads reach people before they search. We usually test both with a small budget and move money to whichever brings qualified enquiries at a lower cost.
Next step
Tell us what you want more of. Leads, bookings or sales.
Send us a short note about your business. We reply with a plan and an honest view of what your budget can do.